Essential Functions and Responsibilities:
Membership Program
• Accountable for all aspects of the membership program, providing vision, leadership, management, and strategic oversight.
• Direct all member acquisition and retention programs, raising additional operating and program gifts (up to $1,000), and providing excellent customer service to supporters and the public.
• Oversee all member events, including member acquisition and stewardship gatherings, often working closely with the Special Events unit within the branch.
• Manage, with staff and contractors, the direct mail/direct response strategy.
• Develop and execute an in-house digital marketing strategy for fundraising, member acquisition, renewals, and monthly giving in coordination with the Parks Conservancy Communications and Public Affairs Branch.
• Lead and advance a culture of data competency, data leveraging and data protection.
• Expand and streamline processes for collection and input of strategic and quality data into our data system(s).
• Bring an innovative and resonant approach to membership marketing strategies, new technology interfaces with members and within the Parks Conservancy branches, piloting, researching and testing experiences and premiums that reflect the values of the Parks Conservancy.
• Gather member feedback, test new ideas, and refine membership experience, content, and benefits. Shape and improve the membership program through input received, making improvements, adding new features, or refining content strategy to increase member engagement and commitment to park stewardship.
• Establish constituent performance goals and priorities including the formulation of an annual program budget to reflect both revenue and expenses; coordinate with other stakeholders to maximize return on investment (ROI), member/donor conversion and retention.
• Evaluate campaign performance against performance benchmarks and develop communication tools to share appropriate and useful information with senior executives of the Parks Conservancy and our partners.
Branch Leadership and Management
• Budgeting: this position will serve as the branch liaison with the Finance and Accounting Branch and will support the Chief Development Officer in budgeting, financial modeling, scenario projections, reforecasting, and reporting.
• Modernize and leverage organizational data systems’ platforms, teams, and resources, working in close collaboration with other branches, including for example Communications and Public Affairs, Operations, Interpretive Centers and Retail Sales, and departments within each.
• Project management: (including strategic planning implementation) for special projects, such as research, evaluation, benchmarking, and strategy development.
• Staff supervision of the Strategic Services team: including full-time professional staff and contractors.
• Operational and administrative leadership and problem-solving: as assigned by the Chief Development Officer.
Strategic Operations and Services
• Work with others in the Branch to coordinate among all fundraising technology systems (e.g., data, gift processing, reporting) for efficient and effective handling of sensitive donor information and privacy; ability to hold and handle confidential and sensitive information is required.
• Oversee all donor and member communications projects, including written appeals, cases for support, acknowledgement letters, and organizational fundraising collateral materials, working very closely with the Philanthropy unit.
• Develop the Branch’s prospect research functions, with the goal of developing member and donor pipelines in alignment with all aspects of the donor lifecycle.
• Provide support and supervise staff and contractors who bring administrative capacity to the Branch, frontline fundraisers, and Chief Development Officer.

Knowledge, Skills, and Abilities:
• Proven professional experience in development and membership operations, including experience specifically leading membership-based nonprofit organizational activities.
• Demonstrated managerial talent in member program advancement and growth, fundraising operations, and administration of a membership strategy, including adaptation of new technology to put members and donors in the center of strategies to support mission, vision and values.
• Experience in recruiting, hiring, evaluating, mentoring, and developing staff with a variety of functional roles (communications, coding, digital marketing, events, and prospect research). Proven ability to confidently guide others, including direct reports, in setting and meeting fundraising goals and in managing and balancing member and donor relationships.
• Ability to lead and motivate others; be confident working with colleagues at all levels, board members, and community leaders, gaining their respect and confidence. Ability to work well with staff members regardless of position in any office hierarchy; willingness to share credit.
• Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner.
• Knowledge of database software and information storage and relationships, in order to design best collection, storage and retrieval of information protocols, practices, and procedures.
• Professional personal values align with Parks Conservancy employee and management policies, exemplify our organization, and model behaviors consistent with our mission, vision and values. Commitment to abide by these tenets and manage people and relationships accordingly.
• Experience in crafting budgets and working closely with finance and accounting professionals to ensure that revenue and expenses are properly tracked and processes are coordinated.
• Ability to take information from many sources and distill it to core messages that are communicated succinctly to different audiences.
• Ability to speak passionately and authentically about the history, achievements, and future direction of the Parks Conservancy; ability to effectively articulate that vision to a diverse audience.
• A commitment to promoting and supporting an environment of diversity, equity, and inclusion. Demonstrated experience engaging and supporting groups of diverse individuals, cultivating community and belonging in all settings.
• Superior written and oral communication skills, with exceptional attention to detail and the ability to articulate a compelling case for philanthropic support programs.
• Advanced ability with Microsoft Office suite and Blackbaud Raiser’s Edge NXT or Luminate Online is preferred.
• Must be available to work on evenings and weekends; in-person work at Fort Mason or other park and park-adjacent sites at least two days per week.
• Ability to travel to work locations across the San Francisco Bay Area, including Alcatraz Island, Muilr Woods, Golden Gate Bridge, Lands End, Crissy Field, Presidio and other outdoor and indoor work sites.
Education and/or Experience:
• Bachelor's degree and more than five years of relevant fundraising and management experience, preferably in a place-based nonprofit, or a combination of education and relevant professional experience.